From illustration to animation, scripting to sound design, we love all things motion. Here are a few of the most popular motion assets we produce.
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What is a marketing promo?
A marketing promo is a concise, high-impact video, typically 30-60 seconds long. It offers a snapshot of your business or highlights a new product or service, keeping details minimal while maximizing appeal.
Designed to capture attention from new audiences or update existing ones, a marketing promo focuses on the benefits to the user rather than the intricacies of your offering. It’s all about making a memorable impression. The choice of visuals, music, and voiceover helps convey your brand’s personality and forge a connection with your target audience.
While marketing promos are often shared organically through social media, amplifying their reach without paid media, they can also be repurposed for paid campaigns. This means you get more value from your content—maximizing your return on investment.
Unicef- Global Education
Helping Factstory company to create a video for Unicef
What is an awareness video?
Awareness videos, commonly created by charities, nonprofits, and government agencies as Public Service Announcements (PSAs), are designed to raise awareness and drive behavioral change around important issues.
These videos can either broadly introduce an organization or focus on specific, topical campaigns. Typically distributed online, the ideal length for awareness videos is 60-120 seconds. PSAs, often distributed at no cost by media outlets due to their public interest value, are usually 30 seconds long, aligning with standard commercial durations.
Animation offers a unique advantage for awareness videos, enabling the portrayal of personal stories in an anonymous and emotionally compelling manner that live-action footage alone might not achieve.
Choosing the right style, voiceover artist, and music is crucial, especially for sensitive topics. These elements set the tone and impact of the campaign. Awareness videos often include calls to action such as ‘learn more’ or ‘support us,’ inviting viewers to engage further or make a donation.
With their strong shareability and the support of community advocates, awareness videos often achieve significant organic reach and engagement online. This makes them a valuable investment for charity marketing teams, yielding substantial returns through widespread, organic distribution.
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What is online video advertising?
Online Video Advertising (OLV) encompasses ads streamed on internet-enabled devices, typically with durations of 6, 15, or 30 seconds. These ads often appear as standalone sponsored posts on social media or as pre-roll, mid-roll, or post-roll spots within online videos.
The key challenge for OLV is to capture viewers’ attention swiftly before they scroll past or hit ‘skip ad.’ While some ads are non-skippable, the aim remains to be memorable. A compelling soundtrack paired with striking visuals often forms the cornerstone of a successful online ad.
Like all video content, your choices in style, pacing, music, and voiceover play a crucial role in conveying your brand’s essence. Video marketing offers a powerful way to communicate your brand’s personality, ethos, and values efficiently and engagingly.
Gossip Zone
We partnered with the team at Social Media Company to promote their product.
What is an explainer video?
An explainer video is an invaluable asset for succinctly showcasing what your company does, ideally within 90 seconds. Typically featured on your homepage, it handles a significant portion of your marketing and sales messaging with efficiency and impact.
Designed to captivate viewers who are already interested in your offerings, an explainer video often goes beyond just driving traffic to your website. It encourages actionable steps like ‘sign up now’ or ‘schedule a call,’ facilitating a seamless transition from interest to engagement. Beyond direct sales, these videos can also be a powerful tool for organic social media marketing, sparking curiosity and directing viewers to your site.
Explainer videos serve both B2B and B2C markets, providing clarity on your product or service while reinforcing your brand’s identity. Through visual style, music, and voiceover, these videos convey your brand’s personality and values, helping you connect deeply with your target audience. They’re a cornerstone of any effective marketing strategy.
For technical products or apps, an explainer video might include a demonstration of the user interface or a detailed walkthrough of key features. Some companies opt for a series of ‘how-to’ guides, which can significantly reduce customer service inquiries and free up your team’s time. It’s a win-win for both your customers and your business!
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What is broadcast advertising?
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What is branded motion toolkit?
A Branded Motion Toolkit is a curated collection of flexible motion design assets that enhance your visual content. These elements are created in a cohesive batch to streamline production, ensuring efficiency while keeping your budget in check.
The toolkit often includes assets like looping logo animations, extended logo idents with taglines, animated backgrounds, and custom elements tailored for live events, shows, or interviews. Examples include lower thirds (the strips at the bottom of the screen for displaying names or titles), transitional wipes (to seamlessly move between shots), and title bumpers (full-screen graphics for longer edits).
Having these elements on hand ensures all your video content stays consistent and true to your brand. They’re typically delivered with alpha channels, meaning they have transparent backgrounds that can be effortlessly layered over your footage.
Animated logos can also be optimized for websites, adding dynamic interest to your digital presence. Exported in web-friendly formats, these animations are scalable, ensuring crisp quality across different screen sizes and devices.
When commissioning a logo animation, it’s best to request both loopable and non-loopable versions—commonly known as intro and outro idents. The intro brings your logo into view and holds it, perfect for starting any video content. The outro animates your logo off-screen, providing a clean finish for closing videos. Loopable logos are ideal for websites, social media, and presentations. Shorter animations can also be turned into GIFs for use in emails, social platforms, or presentations, making your brand more shareable and interactive.
Publicis Brussels: Video Case Study
This is a video case study made up of a montage and little motion assets to showcase a campaign launch.
What is a showreel or case study video?
Both of these formats are designed to showcase your work to potential customers in an easily digestible video format, usually around 60-90 seconds long. They’re a great way to neatly compile all of the assets or data outcomes from a piece of work.
Showreels contain a broad selection of your best work edited together as highlights, usually set to a catchy music track. This type of showcase is particularly used by creative agencies as it’s perfect for visual businesses. A showreel gives a flavour of the quality and diversity of your portfolio, rather than seeking to explain any detail about a project, process or outcome.
Case studies could be about a particular project or a client account. They may include testimonials from your client to help as a sales tool. These types of showcases are super helpful when your business is results-driven as they can make data look more visually appealing. There are some beautiful ways to animate data which can make sharing your impact easier and more appetising for your audience.
With a showreel or case study, you will supply a large chunk of the assets and key messages, leaving it to the production company or animation studio to knit it all together. The key challenge is to come up with a nice way to house content from multiple sources so it feels cohesive and the narrative comes across clearly, usually driven by text on-screen or a voiceover.